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Every Company Is A Software Company

Updated: Jan 30, 2023

"Every company is a software company. Today, it's not enough to have a great product or service, you also need great technology to deliver it." - Satya Nadella, CEO of Microsoft.

Change is hard. But changes in digital adaptation are even more difficult to internalize. Digital is a new norm. Digital is also disruptive. It may be more evident in some sectors but no industry is immune to this trend. The day is still away when leaders and employees of a company do see their company as inherent software. The challenge lies in how companies and states are rethinking their activities in the digital era. It’s not just buying technology. It is about putting it at the very heart of everything that they do. If new-age companies do not adapt they are doomed. Software multiplies the productivity of digitally advanced companies dramatically. However, due to reluctance for change and difficulties in bringing together technological talent, this is far from easy to put into action.


From being neutral, Software has come a long way. It is used in every industry as the main strategic weapon. It works as an enabler in identifying new streams of revenue, drastically reducing costs, increasing efficiency, reducing response time, and enhancing customer experience.


An organization’s successful transformations depend on it being an Early Adopter. Transformation is more than change and Digital Transformation is even more so. It is used to inherit all the knowledge accumulated during change management.


Software is both an end in itself as well as a means to others' end. It is the quintessential source of innovation, quality, competitiveness, and agility of companies. If you are a service organization the software may coordinate the entire workflow, manage customer service, build loyalty or manage the treasury. If it is an industrial business, the software may oversee the acquisition, production, marketing, and distribution. When 95% of the business is supported by software, the business becomes the software business.



And the digital transformation has more to offer than just serving the business. The software is being catapulted at the center of the business, at the heart of the organization’s activity. Business and software have become inseparable in today’s realm. The software covers every area of business, it has become integral to a company’s operation. The pace at which software and business change are almost identical.


There are no areas of the business that are not covered by the software, nor software features that are not required by the business. The pace of software and business change is identical and very high.


Bookstores globally felt the heat with Amazon. Opportunities in the digital economy are at their peak. And they are accessible and more open on a global scale. A new entrant has the same edge as the legacy player and the former can pose a serious threat to the established players. The absence of barriers to expansion and the scale of digital makes it very difficult to be safe anymore.


The key then is to merge business with software in a way that is truly synchronized and transformative.


Do get back to us if you are looking at a lean, agile, and truly transformative future for your organization.


About Advance Agility

We, at Advance Agility, are the new-age Agile Coaching, Consulting, and IT services company. We enable end-to-end Digital Transformation. Agile execution is integral to our being. We are doing SAFe implementation with small, medium, and large organizations across the globe.

Our vision is to be the leading Agile execution player globally. To keep adding value at every process stage. We are on a mission to empower our clients and move from concept to cash in the shortest sustainable lead time by adopting the human-centric approach to business agility. Embracing change is in our DNA. Things that keep us apart are Quicker and Seamless execution with End to end gamut of services. Our Global presence and Stellar Track Record give us an edge over our competitors.


Connect with us at advanceagility.com to learn about SAFe and SAFe Implementation. Write to us at contact@advanceagility.com for any agile training or consulting needs. We are always looking for competent agile trainers as well. So if you are the one or want to become one, do get in touch with us to that we can learn, grow and achieve together.






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